Platform choices
Teachable suits owned brands. Udemy brings marketplace traffic for a revenue share — read instructor terms carefully.
Record lessons clearly. Students refund confusion, not strictness.
Validate before a 40-hour edit
Sell a live cohort on Zoom first. Turn the recordings into a course. Demand before production.
Market with free lessons on YouTube. The course is the deep path; YouTube is the funnel.
Reality check
Treat “Online courses: Teachable, Udemy, or your own site” as a skill path, not a lottery ticket. Platforms change rules, saturate niches, and ban shortcuts. The people who keep earning are the ones who re-read official docs, track numbers, and ship when motivation dips.
If a course or influencer contradicts the platform’s own help center, trust the platform. Screenshots of Lamborghinis are marketing — payout dashboards and tax forms are reality.
Do this in the next seven days
Block three focused sessions on your calendar. Session one: create or clean the account on the primary tool listed for this guide (Teachable). Session two: publish the smallest possible asset (video, listing, proposal, or page). Session three: measure one metric and write what you will change next week.
Save official links from this guide in a bookmark folder named after the path. When you are stuck, open those — not a new random tutorial that resets your plan.