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Answer repeat support questions with macros

FAQ macros + a public help doc cut response time in half.

4 min read151 wordsAll guides

Tools for this guide: Help Scout · Gmail templates · Notion

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The solo bottleneck

Same five questions steal hours every week.

This guide is part of a free series: 50 useful automations for people running the business alone. Download the printable PDF anytime: Free PDF — Answer repeat support questions with macros.

Stack that stays small

Shared help center + canned replies.

Tools named here: Help Scout, Gmail templates, Notion. Prefer official docs and native features before adding another SaaS.

Ship the automation

List your top 15 support questions from the last 90 days.

Write clear answers in a public Notion/Help Scout docs site.

Create Gmail/Help Scout macros that link to those docs.

Update macros when a product change breaks an answer.

Keep it honest

Macros start the reply; personalize the first sentence.

Automations should reduce decisions and errors — not hide broken processes. If a Zap fails weekly, fix the process or delete the Zap.

Download

Grab the free PDF for this task: Download PDF. Or browse the full set from the homepage automation carousel.