How to take the crown — and what you actually own.

You bring a name and a website. You bid more than the current owner — at least five dollars more. If your payment is the highest confirmed bid, the homepage promotes you. Your site is the picture. Your brand is the headline of the internet, for a while.

You do not own the internet in a legal sense. You own the promotional throne on this website: the most visible chair we have. That honesty is part of the charm. People trust a spectacle that admits it is a spectacle.

We capture your homepage from the URL so you never upload a fake preview. The creative is your real product, cropped from the top, shown like a film still. If you care about craft, that should feel like a gift.

There is no guaranteed duration. Someone can take it tonight. That is why it is exciting. Permanence is a museum. An auction is a sport. Sports get watched.

If you make tools, ship useful things, run a beautiful site, or simply want the world to say your name once at full volume — this is the unique experience. Come for the crown. Leave a legend, even if the next bidder is already loading their wallet.