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Rule the Internet

The rules

The rules of the internet

Nobody agreed to them. Everyone follows them.

Rule #1

Never trust a button that says Download Now.

Rule #2

Every argument eventually ends with someone checking Wikipedia.

Rule #3

Never read the comments unless you are emotionally prepared.

Rule #4

If the CAPTCHA asks twice, it already thinks you are a robot.

Rule #5

Nobody has read the Terms and Conditions. Not even the lawyer.

Rule #6

The internet remembers everything except where you saved that file.

Rule #7

Every developer has fixed something by turning it off and on again.

Rule #8

The cloud is just someone else's computer with better marketing.

Rule #9

Going viral is a marketing strategy only after it happens.

Rule #10

Every productivity app eventually becomes another app you forget to check.

Rule #11

Never automate something that takes less time than explaining the automation.

Rule #12

Every domain you want is already owned by someone doing absolutely nothing with it.

Rule #13

The free plan ends exactly where the feature you needed begins.

Rule #14

A loading spinner is just a website asking for patience it has not earned.

Rule #15

If the logo is a gradient blob, the product is still deciding what it is.

Rule #16

Screenshots in a launch tweet are legally required to include at least one fake chart.

Rule #17

If everyone is talking about it, you are already late.

Rule #18

The algorithm did not shadowban you. Your post was simply uninteresting.

Rule #19

There is always a guy in the comments who used the tool in 2009 and wants you to know.

Rule #20

Bookmarking something is not the same as reading it. You knew that.

Rule #21

Every group chat has one person who replies only with a screenshot.

Rule #22

The website works on your machine, which is why the bug report was closed.

Rule #23

A dark pattern is just a button that went to business school.

Rule #24

Nobody's startup is in stealth. They posted the logo on day two.

Rule #25

The internet is public until the thing you wanted to be public.

Rule #26

Going viral and having a business are unfortunately two different things.

Rule #27

If a tool promises to replace your job, it will first replace your evening.

Rule #28

The most honest status page is the one that is also down.

Rule #29

You do not have too many tabs. You have a belief system.

Rule #30

Every AI demo is filmed before the first hallucination.

Rule #31

The reply guy is a public service and a medical condition.

Rule #32

A newsletter called The Something is already taken. So is the something.com.

Rule #33

Incognito mode hides the history from you, not from the website.

Rule #34

The best feature of any app is the export button you cannot find.

Rule #35

If the onboarding has eight steps, the product is afraid of you.

Rule #36

Someone will turn your joke into a startup. They will raise money.

Rule #37

The internet's memory is perfect and its search is personal.

Rule #38

The algorithm does not hate you. It does not know you exist.

Rule #39

A waitlist is a landing page that got stage fright.

Rule #40

There can only be one ruler today. Tomorrow is a different argument.