Attention
Homepage takeover vs banner ads
· 4 min read
Clicks vs the thing people repeat
If you only count last-click conversions, a takeover looks wasteful. If you count what people actually repeat at dinner, it looks obvious.
The brands that feel expensive sat in a spot nobody else could sit in at the same time. Owner of the Internet is a spot. The receipt is your URL.
It still has to click through
Use it when hiring is hard, when partners are lukewarm, when friends still don’t know what you shipped. And yes, people click — the owner’s site is the door.
If you sell a tool, a drop, a game, a newsletter, claim the homepage while it’s still an invite. Why banners lose.
Claim the homepage
Be Owner of the Internet.
Name and an https link. You sit on ruletheinternet.lol until someone else claims it. Free. No bid.